Completed while at DBOX.

Creative Direction: Matthew Bannister, Johnny Petley
Lead Designer: Steven Johnson
Project Team: Nancy Hong, Stephanie Leung

New York City

One Madison sits at the nexus of New York City’s most dynamic neighborhoods – Flatiron, Gramercy, NoMad and Chelsea – where Uptown meets Downtown in a brilliant display of innovative art, entertainment and culinary destinations. Rising from the beginning of Madison Avenue, One Madison also overlooks the lush green oasis of Madison Square Park, and offers spectacular river-to-river-to-sea views. Residences by Yabu Pushelberg and CetraRuddy transform the drama of the encircling skyline into a unique collection of personal cinematic experiences.

The property’s luxurious services, unparalleled amenities and attentive staff come together to form One Club, a private residents-only club offering an elevated level of personal service. With great attention to aesthetic integrity, One Madison brings an atmosphere of intimacy to urban living.

SCOPE
- Brand Identity
- Stationery Suite
- Brochure & Folder
- Marketing Floorplans and Packaging
- Advertisements
- Large-Scale Environmental Graphics
- Amenity Signage & Wayfinding
- Lobby Display Design
- Exterior Signage at 23rd Street Entrance
- Interactive iPad Application

All imagery © DBOX.

Completed while at Resource Branding.

Creative Direction: Jae Robbins, Rick Grimsley
Lead Designer: Steven Johnson
Account Team: Sarah Krausen

Atlanta

The brand design for this northwest Atlanta restaurant first began nearly three years before the restaurant’s completion, evolving extensively over that time. Working closely with the restaurant owner, interior architect, executive chef, commissioned artist, and others, the design of this modern, Italian restaurant is graceful, thoughtful, intentional, and cohesive.

Adalina was created both in reality as a restaurant and in spirit as a woman. Adalina is a place with great food where patrons are surrounded by great design that is approachable, welcoming, and meaningful.

SCOPE
- Naming
- Brand Identity
- Promotional Collateral
- Menu Design
- Website Art Direction
- Social Media Design
- Dimensional Exterior Signage

Architecture by Joshua Joseph Interiors.
Art by Paige Kalena Follmann.

All photography © Resource Branding.

Completed while at Gensler.

Creative Direction: Amy Bixler
Project Team: Kate Hardman, Shayan Khalilahmadi, Whitney Weeks, Michelle Wright

Atlanta

Our ongoing work with Chick-fil-A was fueled by their desire as a company to incorporate their new brand and refined mission into their workplace. We worked extensively with Chick-fil-A’s Campus Experience Team to breakdown their entire campus as a design strategy while generating experiential and thematic uniqueness from space to space.

For a company so fully steeped in both history and culture, the challenge was to balance their organizational complexity with their core spirit. As a result, we manifested a collection of touchpoints throughout their new office space where moments of delight, education, and interaction could occur.

SCOPE
- Workplace Design Strategy
- Brand Audit and Asset Familiarization
- Large-Scale Environmental Graphics
- Flexible Display Systems
- Sculptural Installations
- Interactive Exhibits
- Dimensional Signage

In collaboration with Smallwood.
All photography © Gensler.

See the finished space!

ASID GA 2020 Design Excellence Awards - Silver Award, Contract Branding

Completed while at Gensler.

Creative Direction: Amy Bixler
Project Team: Michelle Wright, Shayan Khalilahmadi, Kevin Steele, Dave Ranney

Atlanta

Mercedes-Benz USA Headquarters is more than a workplace. The company’s forward-thinking ethos permeates every detail, from the cafe to the employee daycare center (a.k.a. “Baby Benz”) and even the incorporation of the timeless logo into privacy partitions and custom furnishings, making this brand journey truly unforgettable.

Crisp and artful installations capture Mercedes-Benz’s iconic place in history while amenities like the fitness center (a.k.a. “MB Body Shop”) further define the employee experience.

SCOPE
- Exterior Signage and Wayfinding
- Matte Black Car Part Sculpture
- Model Cars Timeline Exhibit
- Modular “Silver Arrows” Recognition Wall
- Large-Scale Environmental Graphics
- Interior Dimensional Signage
- Interior Code Signage and Wayfinding
- Childcare Design

All photography © Gensler.
All photography by Garrett Rowland and Jason O’Rear.

Click to see the Grand Opening Party!

Interior Design, Best of Year 2018 - Large Office

Completed while contracting with Gensler.

Project Team: Charlie Flexon, Lisa Tatsuuma

Parsippany, NJ

Engineering giant, Langan, wanted their brand subtly ingrained into their new headquarters. Through a system of conscious moments of display or integration of graphic language, the result creates a branded workplace that is seamless in its interaction with the interior architecture within which it sits.

SCOPE
- Lobby Signage
- On-Glass Interior Graphics
- Tools of the Trade Displays
- Achievement Display Cases
- Employee Display Wall

All imagery © Gensler.

Completed while at Resource Branding.

Creative Direction & Lead Designer: Steven Johnson
Account Team: Sarah Krausen, Lindsey Lane
Production Team: Quattro

Dallas

Beautiful, light and bright, the workplace branding system for Mill Creek Residential’s Dallas HQ capitalized on the brand’s clean and crisp aesthetic to create a subtly striking backdrop for their team.

With statement moments like a sculptural brandmark wall installation, a typographic gallery of core values, and a founder’s portrait by local artist Carolyn Joe (not to mention a full signage and wayfinding system), the office environment for Mill Creek Residential exudes both professionalism and company culture.

This project was so successful that the client engaged us to design another of their workplaces in Boca.

SCOPE
- Dimensional Elements
- On-Glass Graphics
- Sculptural Wall Installation
- Changeable Framed Imagery
- Custom Printed Wallcovering
- Signage & Wayfinding Signage
- Production Management
- Photoshoot Art Direction

AWARD
Graphis Design Annual 2022 - Honorable Mention - Environmental

CREDITS
All imagery © Resource Branding.
Photography by The Menary Studio.
Trammell Crow Portrait by Carolyn Joe Art.
Interior Architecture by Gensler.

Completed while at Resource Branding.

Creative Direction: Jae Robbins
Lead Designer: Steven Johnson
Project Team: Jessica Childers, Sarah Krausen

Atlanta

Tucked away within a beautifully lush and wooded setting, Northcreek is a hidden gem in the Buckhead office market. As a result, this marketing center echoes the refined experience of officing in nature.

The collaborative design effort with NELSON was a significant upgrade for Northcreek from its original carpeted, low-ceilinged, and under-utilized space.

SCOPE
- Dimensional Signage
- Dimensional Routed Wood Map
- On-Glass Graphics
- Display Structures
- Framed Imagery
- Custom Printed Wallcovering
- Map Design
- Lighting and Paint Specifications

All photography © Resource Branding.
Interior Design by NELSON.

Completed while at Gensler.

TEAM
Creative Direction: Beth Novitsky
Project Team: Steven Johnson, Lisa Tatsuuma, Kathryn Schmidt
Architectural Team: Amanda Carroll, Patricia Cueva, Jesus Diaz

New York City

Convene - named one of America’s 100 Most Promising Companies by Forbes and a Best Workplace by both Inc. and Fortune Magazine. - designs and services premium places to work, meet, and host inspiring events. Coordinating with existing Convene locations, this specific design effort was to brand and define one the company’s most visible locations: 101 Park Avenue in New York City.

Through a clean but welcoming feel, a changeable interior billboard that can be made custom to a specific client, custom iconography, and a graphic ode to the historical New York surrounding the location, the EGD and signage program helped define the space as a flagship location for the rapidly growing Convene.

SCOPE
- Large-Scale Environmental Graphics
- Interior Changeable Billboard
- Signage + Wayfinding
- Temporary Construction Graphics

CREDITS
All photography © Gensler.

AWARD
Featured in Architectural Record: Good Design is Good Business 2014

Completed while at Resource Branding.

Creative Direction: Rick Grimsley
Lead Designer: Steven Johnson
Project Team: Jessica Childers, Sarah Krausen

Atlanta

Located in Atlantic Station, this combination Marketing Center space represents the unique brands and architectural characteristics of two Hines projects: T3 West Midtown and Atlantic Yards.

Bifurcated in content and brand, the space provides the client the option to curate the experience of any visitor through the use of dual experiential graphics. The key architectural elements of both projects are also represented and highlighted in the space’s interior: wood for T3 West Midtown and black steel for Atlantic Yards.

SCOPE
- Exterior Supergraphics
- Exterior Dimensional Signage
- Exterior On-Glass Graphics
- Interior Dimensional Signage
- 2D and 3D Map Wall Graphic
- Branded Promotional Items

All imagery © Resource Branding.

Completed while at Resource Branding.

Creative Direction: Jae Robbins, Rick Grimsley
Lead Designer: Steven Johnson
Project Team: Jessica Childers, Mandy Rahiya, Matt Kim

Savannah

Clocking in at two hundred and sixty-three feet in length and seventy-eight feet in height, the western-facing parking deck façade at Eastern Wharf presented an enormous opportunity to make its mark on Downtown Savannah while also illustrating its commitment to keeping the authentic spirit of the city for a new generation.

Faced with such a large blank canvas, our team turned to our original brand research for inspiration and found it among Augustus Koch’s 1891 map illustration of the original Eastern Wharves District. With this artful and elevated depiction of the site as a thriving hub of industry in mind, we were able to recreate this historic perspective in a dynamic new way – one that perfectly mirrored the site’s orientation along the waterfront and integrated into the design and experience of the structure.

An exercise in scale, the Mural at Eastern Wharf stands as Savannah’s largest mural to date, taking a team of five more than 100 working hours and 140 gallons of paint to complete.

With great visibility approaching the site from General McIntosh Boulevard, the deck façade not only becomes a bridge between the historic district and Eastern Wharf, but also a bridge between the city’s rich history and today’s modern vision.

SCOPE
- Large-Scale Mural Design
- Full-Scale Production Artwork
- Production Management
- Vendor Coordination

Watch Making of a Mural

All photography © Resource Branding.
Mural painted by Eastside Murals.

Completed as Owner | Creative Director of Steven Johnson Studio.

New York City

When designer Marguerite Wade decided to launch her own independent activewear line, she turned to me to develop the branding, identity, and website for the clothing line launch.

Infusing the grit and honesty of an urban lifestyle, the Full Court brand is a sophisticated, simplified take on a traditionally cluttered genre. And the clothes are fantastic, too! Beginning as a tennis-based line and alternative to a lackluster selection of women's gear, Full Court is made for all athletes and activewear aficionados alike.

SCOPE
- Brand Identity
- Website
- eCommerce
- Posters
- Label Design

Fashion Design by Marguerite Wade.
All photography by Tina Tyrell.

Completed while at Resource Branding.

Creative Direction: Jae Robbins, Rick Grimsley
Lead Designer: Steven Johnson
Project Team: Lisa Gargan, Jessica Childers, Cate Pilliod, Cat Touliatos

Atlanta

A fresh take on urban development, Midtown Union is a uniquely connected, people-centric, and energetic environment unlike anything else in the market.

To kick off the project, we curated a groundbreaking event to showcase not only the building’s vision, but also Atlanta’s arts community at the forefront of the design. Staying true to the project’s values, we designed and delivered on a very well-received event that was people-centric, connected, and integrated. It truly showcased Midtown Union as the next standard-bearer of Atlanta mixed-use development.

SCOPE
- Marketing Center
- Signage and Wayfinding
- Event Design
- Programming
- Production Coordination
- Project Management

Brand Identity by Matchstic.
All photography © Resource Branding.

Completed as Owner | Creative Director of Steven Johnson Studio.

Creative Direction & Lead Designer: Steven Johnson
Production Team: Bearden & Partners

Atlanta

In conjunction with Freespace Architecture, we were fortunate and honored to design the environment and experience for the organization's new home, including spaces programmed to play, remember, and support.

Kate’s Club started in June 2003 with only six children, their families and an outing to a local bowling alley. Now over a decade later, they have touched the lives of more than 1,300 children and their families. They engage their members and over 200 volunteers each year in four main programs that provide social, recreational and emotional support to the children of Kate’s Club.

SCOPE
- Exterior-Facing Signage
- Interior Environmental Graphics
- Memory Tile Wall Display System
- In-Room Wall Vinyl Graphics
- Donor Wall
- Interior Signage and Wayfinding
- Lanyard Hooks

Interior architecture by Freespace Architecture.
Photos by Kieran Reynolds.

Completed while at Resource Branding.

Creative Direction: Jae Robbins, Rick Grimsley
Project Team: Juliana Bone, Lindsey Lane, Sarah Krausen, Erik Rühling

Nashville

With large open floor plans, sky-high ceilings and abundant natural light, Sylvan Supply is the new home base for Nashville’s forward-thinkers and innovators.

The launch party for this mixed-use reuse development in Nashville included live mural painters, Eastside Murals, as well as a chance for guests to spray paint the walls of the project before they were demolished. With live music and a full bar rounding out the offerings, this was a purposefully laid back, fun, and entertaining event.

SCOPE
- Signage and Wayfinding
- Event Design
- Brochure Design
- Mapping
- 3D Diagrams
- Programming
- Production Coordination
- Project Management

All imagery © Resource Branding.

Completed as Owner | Creative Director of Steven Johnson Studio.
Project Ambassador for Atlanta
Curator of Old Fourth Ward

Brand and Website design by Hyperakt.

Atlanta

On the Grid is a global collection of 534 neighborhood guides created by local creatives in 114 cities. It is a collaborative project originally created by Brooklyn-based Hyperakt and covers from South Bend to Seoul.

The project extends not only throughout the country but also abroad to cities around the world. Individual designers or creative companies claim specific neighborhoods within their cities and highlight the best places to eat, drink, shop, play, and rest within their neighborhood through text and photography on Hyperakt's back-end platform.

I was called upon to not only curate the Old Fourth Ward neighborhood in Atlanta but also act as the City Ambassador, recruiting other Curators to claim other neighborhoods.

On the Grid acts as a beautiful and diverse representation of Atlanta's culture alongside the design and lifestyle cultures throughout the world.

SCOPE
- Participant Recruitment
- Art Direction
- Project Management
- Copywriting
- Social Media Graphics
- Promotional Materials
- Photoshoot Coordination

Old Fourth Ward photography by Aaron Coury.

PRESS
FastCo.Design
Curbed
Brooklyn Magazine
CoolHunting
Subtraction

OTHER CURATORS
Allen Gaoiran
Brand Bird
Dear Elouise
Field UX
Flags of Origin
The Goat Farm Arts Center
Green Olive Media
Liz Shinn and Mike Rivera
Matchstic
Melanie Crissey and Alan Crissey
Nimble.
Nine Labs
Oak and Main
Office of Brothers
Polar Notion
Preston Attebery
Resource Branding
Roadie Design Team
Rogers Eckersley Design and Courtney Eckersley
Russell Shaw Design
Sarah Lawrence
Son&Sons
Staci Janik
Station16
Treebird Branding

Completed while at Resource Branding.

Creative Direction: Rick Grimsley
Lead Designer: Steven Johnson
Project Team: Jessica Childers, Lindsey Lane

Atlanta

Full exterior signage program for a new multi-family development in the Reynoldstown neighborhood of Atlanta. The signage design was designed to highlight the textures of not only the architecture but also the neighborhood that surrounds it.

SCOPE
- Illuminated Dimensional Signage
- Industrial Blade Signs
- Hand-Painted Exterior Signage
- Hand-Painted Exterior Mural
- Exterior Unit Number Signage

All imagery © Resource Branding.

Completed while at Resource Branding.

Creative Direction: Rick Grimsley
Lead Designer: Steven Johnson
Project Team: Sarah Krausen, Juliana Bone, Jessica Childers

Athens, GA

A converted 2-story space in the shadow of The Arch at UGA, The Retreat on Milledge leasing center capitalizes on dimensional details and an industrial design aesthetic to form this flagship location for Landmark Properties.

Through a playful infusion of vibrant color and UGA culture, the space showcases a premium student living experience for future residents.

SCOPE
- Dimensional Logo
- On-Glass Graphics
- Custom Wall Detailing
- Signature and Hanging Display Systems
- Custom Printed Wallcovering
- Wayfinding Graphics
- Production Management

All imagery © Resource Branding.
All photography by Eyesome Productions.

Completed while at Gensler.
Creative Direction: Amy Bixler
Project Team: Kevin Steele

Atlanta

Cushman & Wakefield’s new Atlanta offices in the 1180 Peachtree building in midtown combines their industrial roots with a modern, forward-looking aesthetic. Working closely with an art consultant to curate works around the office, the interior architecture, environmental graphics, and art program all were designed to coordinate and complement one another as employees and visitors move around the space. Large-scale wallcovering graphics pay homage to Atlanta, the city in which the workplace is located.

SCOPE
- Large-Scale Environmental Graphics
- Art Program with Art Consultant
- Custom Displays (e.g. Cushman Cares)
- Production and Implementation Management

All imagery © Gensler.

Completed while at Resource Branding.
Creative Direction: Jae Robbins, Rick Grimsley
Project Team: Jessica Childers

Nashville

Immediately adjacent to the Ascend Amphitheater and on the Cumberland River in Nashville, this new high-end commercial tower provided Class A office space for the city. The brand was designed to highlight the offerings, amenities, and lifestyle the building would afford its tenants. Utilizing a number of different representation mediums, the client was provided an arsenal of branding tools with which to tell the story of 222 Nashville.

SCOPE
- Marketing Center Interior Graphics
- Large-Scale Location Map
- Stacking Plan w/ Corresponding Renderings
- Movable Panel Graphics (on picture rails)
- Website Design
- Photography Art Direction
- Videography Art Direction

All images © Resource Branding.
All photography by Aaron Coury.

Completed while at Resource Branding.
Creative Direction: Jae Robbins, Rick Grimsley
Project Team: Daniel Wiggins, Jessica Childers, Juliana Bone

Atlanta

As a mixed-use creative office development at the helm of Atlantic Station, Atlantic Yards called for a brand that was both strong and bold as well as dynamic and compelling. With a no non-sense sensibility, the project appeals to the new workforce in Atlanta and its desire for elevated amenities, refined authenticity, and workplace flexibility.

SCOPE
- Naming
- Brand Identity
- Messaging
- Promotional Collateral
- Map Design
- Website Art Direction
- Social Media Design
- Dimensional Exterior Signage
- Marketing Center Design

All photography © Resource Branding.

Completed while at Resource Branding.

Creative Direction: Jae Robbins, Rick Grimsley
Lead Designer: Steven Johnson
Project Team: Jessica Childers, Cate Pilliod, Mandy Rahiya, Olivia Simmons

Atlanta

Comprised of a set of beautiful objects and displays, this availability gallery for terraces paints a portrait of what potential tenants can expect from a refined work-life experience at the renewed office space.

SCOPE
- Column Graphics
- Painted Floor for Programming
- Hanging Scrim Graphics
- Movable Display Structures
- Framed Imagery
- Map Design
- Wallcovering

All imagery © Resource Branding.

Completed while at Resource Branding.

Creative Direction: Jae Robbins, Rick Grimsley
Project Team: Jessica Childers

Atlanta

Art direction and fulfillment of new photoshoot, website design, and brand refresh items in order to attract new tenants to open office space in one of Midtown Atlanta’s crown jewel buildings.

SCOPE
- Identity Refresh
- Website Design & Development
- Custom Photoshoot Art Direction
- Location Map
- Stacking Plan Design
- Timelapse Creation
- Club 1180 Fitness Signage Audit

All photography © Resource Branding.
All photography by Aaron Coury.

Completed while enrolled in the School of Architecture at the University of Virginia.

Charlottesville

ecoMOD is a research and design/build/evaluate project of the School of Architecture and the School of Engineering and Applied Science at the University of Virginia that aims to create a series of ecological, modular, and affordable house prototypes.

Our goal is to demonstrate the environmental and economic potential of prefabrication, and to challenge the modular and manufactured housing industry in the U.S. to explore this potential.

In 2011, the school received a grant to commercialize the ecoMOD4 design. There are now three different versions being constructed in Southwestern Virginia, all modified to be passive houses.

Individual Responsibilities
- Exterior porch, deck, and cantilever design
- Landscape Design (in collaboration with MLA students)
- Development of sustainable “Seed Packet” for project
- Presentation to Board of Architectural Review

All images © University of Virginia.

Completed while owner of Steven Johnson Studio.

Phoenix

Using this tagline as a driving force, "Beautiful spaces: the perfect combination of classic and modern," this project was rooted in striking the balance between design and function, and elevating the overall look and feel of Lygia Harkins' brand.

With a special concentration on Phoenix, the new brand modernized the company's existing work while leaving room for more organic and dynamic elements to shine through. “Elegance” and “Showcase” were two of the primary tenets used to set LHI apart from its local and national competitors.

SCOPE
- Brand Identity
- Stationery Suite
- Website Design & Implementation
- Social Media
- Seasonal Mailers
- Project Proposal Template
- Project Site Signage

All photography © Lygia Harkins Interiors.

Completed while at Resource Branding.
Creative Direction: Jae Robbins, Rick Grimsley
Project Team: Sarah Krausen, Jessica Childers

Charlotte

It’s fair to say that nothing in Uptown Charlotte is quite like Museum Tower. Allowing residents to indulge themselves with amenities that any world-class resort would envy, while immersing themselves in the lifestyle they deserve. Luxury, high-rise living as never before defined in Charlotte.

SCOPE
- Brand Identity
- Messaging
- Promotional Collateral
- Map Design
- Website Design & Implementation
- Promotional Signage

All imagery © Resource Branding.

New York City

Teaming up with the Levity Department, we crafted a social media-driven Kickstarter campaign for Isiah Whitlock, Jr. and his signature catchphrase. We developed a full-fledged brand for the Talking Bobblehead product seeking funding on Kickstarter. The goal was to personify the bobblehead as much as possible and through a series of themed graphic series, make it as accessible and shareable as possible. This way, we could take advantage of a core network of cult-like fans and followers and maximize our message's reach. The project was a huge success on Kickstarter, getting fully funded in the first 12 hours.

By the end of the 30-day fundraising period, the project had been backed by over 1,800 people, raised over $100,000, and a prototype had actually made its way to Obama in the White House.

SCOPE
- Brand Identity
- Color Palette
- Website
- Kickstarter Page Design
- Packaging
- Social Media Graphics
- Shareable Graphics
- Postcards
- E-newsletter
- Video Graphics
- eCommerce Platform

The inspiration for the campaign

New York City | April 2015

Reiki Vitae is a healing practice in New York City that provides high-end and customized care to its clients. Building a sense of trust and calm throughout the branding and website was paramount, especially due to the practice's location within busy New York.

The user experience on the website was designed to not only be functional but also convey the goals and inherent philosophies of the methods Reiki Vitae uses. Through a series of circular patterns, the design purposefully conveys a calming geometric yet still organic feeling to each individual users that visits the site. 

SCOPE
- Refreshed Identity/Color Palette
- Website
- Social Media Graphics
- E-mail Signature